Mum, Dad, Nan, and the rest of them
Personalised A5 vegan-leather notebooks, £17.99
Two ways of putting the same thing, across every role a family turns out to have. "World's best" is the line everyone says, set properly rather than printed on a mug. "Best ever" is the same sentiment with more shouting. Both of them come in the words people actually use at home: auntie, wife and wifey, hubby and husband, and the dog mum who would tell you she has three children. The role on every one of them is a box you type in, so a stepdad, a godmother or a Nanna gets the same cover with the right word on it, and if you would rather define them than praise them, the dictionary entries are a category of their own.
The difference between this and the mug is that nothing here is printed. The words are cut into the hide by a laser in-house, on a book made once you have ordered it, and you type the role yourself: put Stepdad or Nanna or Godmother in and the preview redraws around it, at the size it will be engraved, before you pay for anything. Here is what happens after you do.
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Not one of the words on this page?
Every cover here sets a role, and the role is a box you type in. Godmother, Stepdad, Nanna, Mother-in-law, Sis: whichever of them your family says, type it into the role and the cover redraws around it, at the size it will be engraved, before you pay for anything. Pick either of the two voices below and change the word.
World's best
- World's best Mum£17.99
- World's best Nan£17.99
- World's best Sister£17.99
- World's best Auntie£17.99
- World's best Dad£17.99
- World's best Grandad£17.99
- World's best Brother£17.99
- World's best Uncle£17.99
- World's best Friend£17.99
- World's best Wife£17.99
- World's best Wifey£17.99
- World's best Hubby£17.99
- World's best Husband£17.99
- World's best Son£17.99
- World's best Daughter£17.99
- World's best Cousin£17.99
- World's best Niece£17.99
- World's best Nephew£17.99
- World's best Dog mum£17.99
- World's best Dog dad£17.99
- World's best Colleague£17.99
Best ever
- Best Mum ever£17.99
- Best Nan ever£17.99
- Best Sister ever£17.99
- Best Auntie ever£17.99
- Best Dad ever£17.99
- Best Grandad ever£17.99
- Best Brother ever£17.99
- Best Uncle ever£17.99
- Best Friend ever£17.99
- Best Wife ever£17.99
- Best Wifey ever£17.99
- Best Hubby ever£17.99
- Best Husband ever£17.99
- Best Son ever£17.99
- Best Daughter ever£17.99
- Best Cousin ever£17.99
- Best Niece ever£17.99
- Best Nephew ever£17.99
- Best Dog mum ever£17.99
- Best Dog dad ever£17.99
- Best Colleague ever£17.99
The people who get bought for, and the ones who get missed
Mums and dads are well served by every shop in the country. The reason this page runs wider is the second rank: the auntie who was more fun than your parents, the uncle whose title took decades to earn, the brother you have never once said anything kind to out loud, the cousin you chose to keep in touch with, the niece and the nephew who each believe they are the favourite, and the friend who is none of the above and has outlasted most of them. It runs wider than blood, too. A wife, a hubby, a son, a daughter, the colleague who makes the office bearable and the person the dog really answers to are all on it, because those are the presents that are hard to buy: the shops are full of things for a mother and almost nothing for a godmother. Every role here is a field, so the ones we did not think of are not second-class. Whatever the word is in your family, it gets the same typography as the words we happened to name.
Shouting, or saying it properly
The two voices on this page are not interchangeable and the difference is typographic. World's best puts a script line above the role, with the role itself set in the heaviest type we have, so the claim is made formally and reads as a title awarded rather than an opinion held. Best ever is the same verdict with more volume: the role takes as much of the cover as it will take, a rule sits under it, and the name goes below that. Pick the first for somebody who would be quietly pleased and the second for somebody who would hold it up at a birthday. Neither of them is a joke, which is what separates both from a card.
Use the word they actually get called
This is the one decision on the page that matters, and it is the one people rush. A cover that says Mum for a woman the family has called Mam since 1974 is technically correct and slightly wrong in a way she will notice every time she picks it up. The same goes for Nan against Nanna, Grandma or Gran, for Wife against Wifey and Husband against Hubby, and for a surname where a first name is what everybody uses. The aunt covers say Auntie, and if she has always been Aunty or Aunt in your family, that is the word to type over it. Type the word your house uses, look at the preview, and say it out loud once before you buy: the cover is going to be read far more often than it is going to be given, and it only has room to be right.